“Shrinkflation” You’re not imagining it…
Trolley in a supermarket on Blurred a passage in the supermarket background.

It’s the inflation you’re not supposed to see.

From toilet paper to yogurt to corn chips, manufacturers are quietly shrinking package sizes without lowering prices.

It’s dubbed “shrinkflation,” and it’s accelerating worldwide.

In the U.S., a small box of Kleenex has 60 tissues; a few months ago, it had 65.

Shrinkflation isn’t new, experts say.

But it’s more prevalent during high inflation as companies grapple with rising costs for ingredients, packaging, labor and transportation. —

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